Inter-faith communications in action

As I have mentioned, my dissertation topic is focused on public relations in the Church of England, and the potential extent of its role. In an organisation focused on theological beliefs, can Grunig’s theories of consensus PR ever practically apply?

Researching the literature behind my dissertation in order to develop an initial hypothesis and research questions, I have today started out in my quest to discuss the topic with those involved in the church, and wider public relations. Thanks to my boss, I was delighted to be invited to the launch symposium of Methodist Friends of Judaism. Continue reading


An aim for religious consensus

Church House

As part of my dissertation research, I have been considering the theories of James Grunig regarding consensus PR and the mixed-motive model.

In particular, I am looking to explore the extent to which such theories can be implemented by a religious organisation such as the Church of England. Whilst, in their simplest terms, Grunig’s theories would appear to suggest a role of PR in achieving a consensus, or compromise, between an organisation and its publics, is this realistically achievable for an organisation grounded in established religious beliefs? Continue reading

The role of PR in television development


From a strong script to convincing locations, in studying Media Arts for my undergraduate degree, I considered a variety of different elements which go into the development of a successful television production. Another consideration discussed in my producing lectures was the advantage of pitching an idea which you could relate to a topical event or story. For example, studying the course in 2010/2011, we looked ahead to 2014-2018, considering pitches that could be put forward for programmes to be broadcast alongside the First World War commemorations.

Now studying public relations, I have been considering this idea more specifically, in terms of the advantages this can provide in publicising a particular programme. Continue reading

From Arsenal to china tea …


As highlighted by the popular Public Relations meme, third party endorsement is a key part of public relations. In addition to coordinated endorsements by celebrities or other organisations, word of mouth can also be an important example of third party endorsement.

Such endorsements have been hard at work in the world of MA Public Relations at Westminster. From introducing our international students to the undiscovered joys of Percy Pigs, to a taste testing of China’s JDB herbal tea following a corporate case-study earlier in the term, the broad nature of our course, from where you were born to which football team you support, has led to many a varied endorsement.

Who knows … by the end of the year we may even have provided enough endorsement to induce Brett to wear socks …

(See Original Image)

The risks of topical PR

Whichever side of the debate you stand, the conviction this week of Michael and Marie Philpott has led to a particularly topical debate following the introduction of significant welfare reforms.

Whilst providing Iain Duncan-Smith and the coalition government with a timely platform on which to discuss the reforms, it is important to consider the real life sensitivities of the story, and hence the heightened nature of the debate and political risks involved.

The now infamous use of the attacks on September 11th 2001 as a smoke screen for government announcements (‘A good day to bury bad news’) is often cited as a classic example of a PR disaster. However, it is important to remember that topical discussions such as we have seen this week are also not without risk.

The necessary push of PR?

It’s that moment you always dread – ‘Due to unforeseen circumstances, ‘insert name’ is unable to play their role in tonight’s performance’ – just as you go to see a production especially to see them perform. But committed fans back in 2009, we were determined to queue up in the snow for day tickets following David Tennant’s eventual return to ‘Hamlet’ in the West End. (I hasten to add that we had also studied Hamlet at A-Level, so our first attendance at least was not entirely due to our enjoyment of Doctor Who!)


Continue reading

What is a brand?

A discussion I had earlier today has raised the thought of what actually is a brand?

Is it simply a name and a logo, or does it also involve the character of an organisation or product, its unique selling point and overall image? In considering the particular example we were discussing, I argued that a brand is not simply the logo of the organisation, but the wider context of the work that we do and the values which we represent. Continue reading